 |
|
|
| |
|
|
| |
Andres new user A3
With
the brand names xandres and Hampton Bays, Andres is one of the most
successful women's wear fashion houses on the Belgian and Dutch
market. During the seventies a conscious choice was made for one
specific collection (xandres), a clearly defined target group and a
solid marketing strategy. In addition to the xandres collection the
more sporty collection, Hampton Bays, was launched in 1992.
Today Andres has expanded to become a completely autonomous
company with an annual turnover exceeding € 30 million. In recent
years Andres principally invested in establishing its own pilot
stores, image and marketing and in attracting suitable foreign sales
partners. Andres has addressed new niches with new collections such
as the xandres X-line, xandres Golf and Corporate
wear.
Andres was searching the market for a reliable forecast
and planning solution, when it heard from top lingerie manufacturer
Van de Velde, its next door neighbour, about the A3 solution. Van de
Velde, one of the biggest European producers of lingerie with a
turnover of about € 100 million, has been using A3 for 2 years now
to improve the forecast of the new collections and stayers/basics.
Andres has implemented the Blind forecast and Season
collection modules of A3. Apart from the reliable forecast A3
delivers, A3 also helps rationalizing the collection planning
process for Andres and making earlier buying decisions. |
 |
Pall Mall new user A3
The
Pall Mall Clothing Company is a young and dynamic enterprise. Since
its launch in 1992, it has developed into a very successful supplier
of jeans and casual clothing under the brand names Pall Mall
American Classic and Cast Iron.
Inspiration for the Pall
Mall collections is the world of air cargo-haulers on the
Miami-Santo Domingo route. "Piston-prop cargo haulers are the flying
scene here...Dakotas by the dozen, not as museum-piece hangar-queens
or private status-cruisers, but hardworking 'skytrucks' that fly in
and out, in order to make a hard-earned living for the pilots. The
sweaty, oil-dripping circumstances of the job don't match with
classic uniforms and white shirts. In this demanding environment, in
which pilots also help in the loading-operations, refuelling,
maintenance and pre-flight inspections, the job asks for easy and
practical gear-to-wear."
Pall Mall has started with the A3
Never out of Stock solution for their basic collection. The
impressive track record of A3 with other users, which resulted in
improved service level, reduction of stocks and reduction of
workload, made the Pall Mall Clothing company decide to choose A3.
|
|
Björn Borg new user A3
Björn Borg is still a well-known sportsman, but since the
eighties the name has also become known as a fashion brand. After he
had finished his tennis career Borg decided to become a business
man. He started his own fashion brand, but he soon discovered that
being an entrepreneur requires different talents from the ones you
need for playing tennis. In 1987 he licensed his name to the
Scandinavian Sourcing and Design group in Stockholm. This group
launched the Björn Borg Underwear collection and built the brand to
what it is today. The assortment of Björn Borg consists of body
fashion, casual wear, sportswear, swimwear, underwear, lingerie and
bags.
The Björn Borg brand is available throughout Europe.
The company responsible for Björn Borg in the Benelux is Dutch Brand
Management BV. The Björn Borg brand is available in the Benelux in
600 multi-brand outlets and 8 concept stores. The number of concept
stores will be increased in the near future. The brand focuses on
men and women with courage and a sense of quality and humour.
In view of the rapid growth and further professionalism
Dutch Brand Management decided to partner with A3 to:
- Reduce stock
- Improve customer service
- Improve purchase process
|
|
Ackermann new user A3
Ackermann Versandhaus is the biggest, most modern and also
oldest mail-order company in Switzerland. Ackermann offers 40,000
articles in fashion (women, men and children), workwear, textiles,
footwear, furniture, electronics and many more product groups.
Catalogues are sent out in German, Italian and French with about 1
million copies per catalogue.
Ackermann has selected A3 to
improve the forecast & planning and purchase processes. A3
calculates a forecast, both for the new and continued articles.
Special attention has to be paid to controlling the process of
returns. The forecast is split over the sizes and the nett required
quantities are calculated. These quantities are bought from many
different suppliers.
Ackermann started in 1842 with textile
and clothing activities. The first mail-order sales took place in
1884. In 1900 Ackermann was officially entered in the commercial
register. Today the 250,000 cubic meter ultramodern warehouse is
located in the same valley as where the company started in 1842.
Recently Ackermann took over Swiss mail-order company Veillon.
|
|
A3 at the American Apparel & Footwear
Association
A3 was invited to talk on the subject
of new product forecasting for the American Apparel & Footwear
Association (AAFA).
The Supply chain leadership committee of
the AAFA, has a meeting twice a year to discuss the issues of
improving efficiency and communication in the industry. During this
April/spring meeting in Tampa/ Florida, A3 gave a presentation in
which we showed how the difficult subject of new product forecasting
can be tackled.
The audience agreed that an improved
forecast of season collection articles before start of sales,
together with earlier reduction of the number of options, directly
improves customer service and reduces fabric leftovers.
Needless to say that everybody showed great interest. It
turned out that in the USA, as well as in Europe, A3 is the only
specialist with a standard software solution for this particular
challenge. |
|
|
